A Vision for Next-Generation Media in the AI Era

Tesshu

"Hello, this is Tesshu.

I’ve been doing some deep thinking about the future of media. By staying with me until the end, you’ll gain insights into:

• The fundamental issues facing Japanese media today
• My vision for the next generation of media
• The current state of social implementation since launching this project

Let’s dive in."

Hello, this is Tesshu.

I am an entrepreneur managing B Life Studio, a farm operator at J Farm, and I also work as an AI programmer and marketer.

For this milestone—the very first episode of my podcast—I’ve chosen the theme: "The Future of Media." Today, we are drowning in information. However, many of you likely feel a sense of unease regarding the bias in its quality and the way it is consumed. Today, I want to share my perspective on the challenges facing traditional Japanese media, my vision for a "Next-Generation Media," and how humans and AI should co-create the future.

How do you gather information these days? Whether on a train or in a cafe, everyone is glued to their smartphones, checking Instagram, X, or blogs. While IT has made information more accessible than ever, what about its quality?

Personally, I’ve stopped watching traditional TV altogether. My primary sources are international news sites, and AI tools like ChatGPT and Claude. On the rare occasion I see a TV broadcast, I feel a profound disconnect:

• Irrelevant Agendas: Focusing on trivial side issues while ignoring the core problems.
• Outdated Formats: Unidirectional broadcasting that hasn't evolved in decades.

Relying solely on "Old Media" narrows your perspective. You feel like you're swimming in a vast ocean of information, but in reality, you're being confined to a very small, controlled pool.

Why do we fail to notice this bias? I believe the root cause lies in our education system. Our traditional compulsory education cannot keep up with the breakneck speed of the AI era.

Under the current system, it is difficult to critically interpret information or connect it to meaningful action. Even more concerning is that people are losing the ability to recognize their own problems.

Take English education in Japan as an example. Many study for 6 to 10 years but still cannot speak. Instead of simply blaming "lack of effort," we must redefine the problem: Is there a fundamental issue with the curriculum or time allocation? In a complex society, we cannot solve problems unless we first define exactly where they lie.

Next-generation media should not just incite anxiety or broadcast raw data. My vision follows a three-step cycle:

1. Recognition & Definition: Uncovering the true nature of the problem. As a frontrunner in facing issues like an aging population and slow digitalization, Japan must define these challenges as personal, not someone else's.
2. Proposal of Solutions: Once a problem is identified, we must offer concrete ways to solve it. For example, replacing rote memorization for tests with "Living English" for real-world communication.
3. Action & Feedback: Providing a compass for people to take action. We then share the results and feedback from those actions through the media. This integration of "practice" is what definitively separates us from old media.

In the AI era, humans don't need to do everything. By clarifying the roles, we create more refined insights:

• AI’s Role: Analyzing massive datasets, generating initial ideas, and automating repetitive tasks.
• Human Role: Deep "Conversation" based on AI proposals, multi-faceted decision-making, and implementation within the community.

While AI has increased the volume of information by tens of thousands, we still only have 24 hours a day. The value of next-gen media lies in delivering "human-curated, refined information" made efficient by AI.

I am not interested in theory alone. I am already implementing this vision at B Life Studio in Yokohama.

Originally a dance studio, we realized that students couldn't fully learn from international dancers because of a language barrier. We identified the problem, proposed the solution (adding English classes), and took action. As a result, community trust and student retention skyrocketed.

"Identify the problem, propose a solution, and act together." By rotating this cycle within a community, people’s lives actually improve. I am convinced this is the true power media should hold.

In this new era, the richness of your life depends on whether you "know" and whether you "act." I am currently mobilizing all my knowledge in programming and marketing to build this "Proposal-Driven Media" through blogs, podcasts, and videos.

Let’s move away from simply absorbing one-way information and toward a media that solves problems and creates the future together. I will continue to build this, one step at a time. Let’s create an interesting society together.

Thank you for listening. I'll see you in the next episode.
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